Medium, flexible hold. Versatile, touchable hold. Builds volume; adds texture and shine. Scrunch, smooth or define. Thermal and flat iron protection. Humidity resistant. Seals and protects colored hair. For fine to normal hair. Pear Aromatherapy. Made in the USA. Key ingredients of the Loma line which include Aloe Vera, Lavender extracts, organic oils and vitamins to restore hair health. Aloe Vera Gel – Organic healing and soothing properties. Apply 1-3 pumps evenly from roots to ends. Blow dry for maximum volume and lift or let air dry for added body.