Nourish tresses with lightweight moisture while gently cleansing. This breakthrough formula envelopes hair in a luxurious billowy lather that rinses clean, leaving color insanely vibrant and shiny. 100% vegan, gluten-free and sulfate and salt free. And, yes, the longest-lasting color…ever. Rehydrates and replenishes dry hair. Infuses lightweight moisture, vitality, and healthy shine. Unsurpassed color and heat protection. Perfect for daily use. Excellent as a body wash. Recommended usage: Lather, rinse, and repeat as desired.