- Formulated to eliminate brassy yellow tones from blonde and silver hair with its unique violet base, our toning conditioner provides intense moisture, condition and luster to hair. AG’s Colour Care Category keeps coloured hair fresh, radiant and healthy with our exclusive CARE (Colour and Radiance Enhancing) Complex. This unique blend of natural ingredients extends the life and vibrancy of colour, providing essential protection against free radicals and damaging UVA/UVB rays. Violet base – neutralizes yellow and brassy tones. •Sunflower seed extract – fights free radicals and protects from UVA degradation •Polyphenols – natural compounds found in flowers that keep colour vibrant, even in intense sunlight. Our polyphenolic blend includes aqueous extracts of marigold, lavender, red clover, pine and carnation. •Silk, keratin and wheat protein – adds moisture, strength, elasticity and shine •Na PCA – a natural moisturizer •Ethylhexyl Methoxycinnamate – PABA-free sunscreen that protects hair from UV rays •AG’s shampoos have no salt, leaving your hair healthy, shiny and hydrated. Massage into clean, wet hair for 1–3 minutes. Comb through. Rinse. Use once or twice a week for colour maintenance, more for persistent discolouration.