
Aluram purple shampoo banishes brass and boosts brightness in blonde, grey, and white hair. This highly pigmented shampoo brings out your best blonde while enhancing highlights and color. Rosehip and Biotin replenish nutrients, adding shine and strength.
Features & Benefits:
Silicone-free formula brightens & enhances blondes without drying Can be used after coloring services, or perfect for use at home to keep brassy tones away Adds radiance and strength
How To Use:
Apply a generous amount through wet hair. Let sit for 2 to 5 minutes. Rinse and follow with Aluram Conditioner.
ALURAM
Purple Shampoo 12 oz
Aluram purple shampoo banishes brass and boosts brightness in blonde, grey, and white hair. This highly pigmented shampoo brings out your best blonde while enhancing highlights and color. Rosehip and Biotin replenish nutrients, adding shine and strength.
Features & Benefits:
Silicone-free formula brightens & enhances blondes without drying Can be used after coloring services, or perfect for use at home to keep brassy tones away Adds radiance and strength
How To Use:
Apply a generous amount through wet hair. Let sit for 2 to 5 minutes. Rinse and follow with Aluram Conditioner.
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Aluram purple shampoo banishes brass and boosts brightness in blonde, grey, and white hair. This highly pigmented shampoo brings out your best blonde while enhancing highlights and color. Rosehip and Biotin replenish nutrients, adding shine and strength.
Features & Benefits:
Silicone-free formula brightens & enhances blondes without drying Can be used after coloring services, or perfect for use at home to keep brassy tones away Adds radiance and strength
How To Use:
Apply a generous amount through wet hair. Let sit for 2 to 5 minutes. Rinse and follow with Aluram Conditioner.
Aluram purple shampoo banishes brass and boosts brightness in blonde, grey, and white hair. This highly pigmented shampoo brings out your best blonde while enhancing highlights and color. Rosehip and Biotin replenish nutrients, adding shine and strength.
Features & Benefits:
Silicone-free formula brightens & enhances blondes without drying Can be used after coloring services, or perfect for use at home to keep brassy tones away Adds radiance and strength
How To Use:
Apply a generous amount through wet hair. Let sit for 2 to 5 minutes. Rinse and follow with Aluram Conditioner.
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Total Beauty Experience
A Store Like No Other
Our beauty and gift store has been proudly serving the Sacramento community since 1994 as a women-owned, independent local business. We offer a full-service salon alongside a thoughtfully curated store with 10,000 sq ft and featuring over 1,000 brands from haircare and skincare to cosmetics, men’s grooming, gifts, and apparel. As we’ve grown, our space and selections continue to evolve with the goal of bringing our community the best in beauty and lifestyle.











