- For those that prefer the reliable hold of gel, but dislike the rock-hard finish it often leaves, It’s a 10 Haircare is proud to introduce the It’s a 10 Miracle Firm Hold Gel. Created to keep hair firmly in place without sacrificing touchability and movement. It’s a 10 Miracle Firm Hold Gel is an emollient-rich product that can be used wet or dry to create stunning, yet soft styles. It provides natural-looking hold that isn’t stiff or “plastic” looking. It has the flexibility of a pomade with the hold of a hairspray and turns your hands into the ultimate styling tools by allowing you to shape, mold and direct hair into any style you want.