
WHAT IT IS
This lightweight, amplifying shampoo gently cleanses and eliminates frizz while creating body and fullness.
WHO IT’S FOR
For all shades.
WHY WE LOVE IT
- Uniquely balanced, lightweight formula retains moisture while providing body and fullness for all hair types especially fine, flat hair.
- Creates volume and shape.
- Hydrolyzed keratin rebuilds hair’s natural protective layer making it more elastic and resistant to breakage.
- Signature Keratin protects, smooths and strengthens the hair.
- A blend of coconut oil, avocado oil and sweet almond oil moisturizes the scalp.
- Shea butter hydrates for a soft and silky finish.
- Pro Vitamin B5 locks in moisture for long-lasting shine.
- Formulated without sodium chloride to protect the longevity of Keratin Complex® smoothing treatments.
KERATIN COMPLEX
Keratin Volume Amplifying Shampoo 13.5 fl oz
WHAT IT IS
This lightweight, amplifying shampoo gently cleanses and eliminates frizz while creating body and fullness.
WHO IT’S FOR
For all shades.
WHY WE LOVE IT
- Uniquely balanced, lightweight formula retains moisture while providing body and fullness for all hair types especially fine, flat hair.
- Creates volume and shape.
- Hydrolyzed keratin rebuilds hair’s natural protective layer making it more elastic and resistant to breakage.
- Signature Keratin protects, smooths and strengthens the hair.
- A blend of coconut oil, avocado oil and sweet almond oil moisturizes the scalp.
- Shea butter hydrates for a soft and silky finish.
- Pro Vitamin B5 locks in moisture for long-lasting shine.
- Formulated without sodium chloride to protect the longevity of Keratin Complex® smoothing treatments.
Choose options
WHAT IT IS
This lightweight, amplifying shampoo gently cleanses and eliminates frizz while creating body and fullness.
WHO IT’S FOR
For all shades.
WHY WE LOVE IT
- Uniquely balanced, lightweight formula retains moisture while providing body and fullness for all hair types especially fine, flat hair.
- Creates volume and shape.
- Hydrolyzed keratin rebuilds hair’s natural protective layer making it more elastic and resistant to breakage.
- Signature Keratin protects, smooths and strengthens the hair.
- A blend of coconut oil, avocado oil and sweet almond oil moisturizes the scalp.
- Shea butter hydrates for a soft and silky finish.
- Pro Vitamin B5 locks in moisture for long-lasting shine.
- Formulated without sodium chloride to protect the longevity of Keratin Complex® smoothing treatments.
WHAT IT IS
This lightweight, amplifying shampoo gently cleanses and eliminates frizz while creating body and fullness.
WHO IT’S FOR
For all shades.
WHY WE LOVE IT
- Uniquely balanced, lightweight formula retains moisture while providing body and fullness for all hair types especially fine, flat hair.
- Creates volume and shape.
- Hydrolyzed keratin rebuilds hair’s natural protective layer making it more elastic and resistant to breakage.
- Signature Keratin protects, smooths and strengthens the hair.
- A blend of coconut oil, avocado oil and sweet almond oil moisturizes the scalp.
- Shea butter hydrates for a soft and silky finish.
- Pro Vitamin B5 locks in moisture for long-lasting shine.
- Formulated without sodium chloride to protect the longevity of Keratin Complex® smoothing treatments.
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Total Beauty Experience
A Store Like No Other
Our beauty and gift store has been proudly serving the Sacramento community since 1994 as a women-owned, independent local business. We offer a full-service salon alongside a thoughtfully curated store with 10,000 sq ft and featuring over 1,000 brands from haircare and skincare to cosmetics, men’s grooming, gifts, and apparel. As we’ve grown, our space and selections continue to evolve with the goal of bringing our community the best in beauty and lifestyle.











