- This versatile, medium hold gel builds volume and creates styles that are moldable and flexible. This 100% vegan formula enriched with COLURE’s Organic Super Complex, revives hair color vibrancy and its youthful appearance. This versatile, medium hold gel builds volume and creates styles that are moldable and flexible. Incredible shine. Non-flaking. Alcohol-free. Gluten and Soy Free. Contains certified organic ingredients. Apply a small amount to hands then work through towel-dried hair and style. Air dry for wet look or blow dry to add volume and soft hold.