- This silver shampoo neutralizes unwanted yellow tones and instantly refines cool effect. As gentle as water, the unique FadeStopFormula minimizes color fading with every use. The new innovative microPROtec complex distributes essential care ingredients quickly and evenly for instant results you can see and feel. Almost all Goldwell Dualsenses products contain the same trusted color protection to reduce color fade-out. The Luminescine unique color technology transforms non-visible UV light into visible light for magnificent brilliance – containing Luminescine in all Dualsenses color segments Color, Color Extra Rich, Blondes & Highlights and Silver. The next generation of color luminosity.