JOICO

Color Balance Purple Shampoo 10.1 oz

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$ 15.99
  • Color Balance Purple Shampoo 10.1 oz

JOICO

Color Balance Purple Shampoo 10.1 oz

Loading reviews...
$ 15.99

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  • May the force be with you: We think our vibrant new shampoo deserves honorable mention for its ability to give the phrase “serve and protect” a whole new meaning. The unique color-correcting formula preserves cool platinum blondes and silver foxes by keeping nasty brassy tones at bay while safeguarding hair’s vibrancy. And there’s more: Powerful ingredients provide a shield against damage, and strengthen hair’s natural defenses. No shrinking violets here. Perfect choice for: Blondes (especially platinum) and gray/silver hair. The inside secret: It’s a two-pronged approach: Our Multi-Spectrum Defense Complex protects color from fading and losing vibrancy; exclusive Bio-Advanced Peptide Complex repairs, protects, fights frizz, and adds shine with every single application. Here’s how: Massage into wet hair and allow the shampoo to absorb for three-to-five minutes, then rinse. Repeat the process two or three times per week, alternating with your regular shampoo.