- A soothing and hair growth stimulating masque. Treats and prevents dandruff and scalp problems, prevents hair loss and increase hair growth. How to use: Apply to newly washed hair and leave in for 5–10 min. Rinse and follow with conditioner. Repeat treatment 1–2 times per week. True Soft is based on Argan oil, which remoisturises and revitalises dry and brittle hair, reduces frizz, and fights static electricity. The range includes a shampoo, a conditioner, nourishing hair oil and hair masque is suitable for daily use. The True Soft-series has a fruity scent with a unique flowery aroma of lily, jasmine, and rose.