This highly concentrated shampoo is designed to: cleanse, strengthen, and smooth while adding intense hydration to thirsty strands. pH 5.0-6.0. Enjoy presents Hydrate: designed to quench dry, coarse, curly, and chemically treated hair with advanced moisturizing agents it so desperately craves. Wet hair. Apply shampoo, work into hair and scalp and then rinse. For more intense lather, repeat the process. Follow with ENJOY® conditioner of choice.