- El Rey Styling Jam is a versatile mid-hold styling gel for tight and traditional styles with a breakable cast for every look; from classic and clean to unkempt and textured. Enriched with juniper, burdock root and lime extracts for healthy hair growth, oil balancing, antibacterial and nourishing benefits, El Rey boasts royally adventurous hints of leather, nutmeg and musk. It is a product, and a fragrance, fit for a king.