Matte Texturizing Paste. HOLD LEVEL 3. Texturize your look with this matte paste to give your hair a rugged effect with strong definition. Manipulate matte paste with your palms into dry hair to shape and texturize rugged looks with a matte finish. TEXTURE: Feel Your Style. Try EIMI to texturize, ruffle and fix with sprays, waxes, pomades and gels.