- Specialized cleansing shampoo that ensures hair is in the best possible condition to accept chemicals to achieve optimal results. Clarifies and works to remove copper, iron, hard water minerals and styling product build-up. Purifies and leaves hair shiny. Chelating Agents help remove mineral deposits. Fruit Acids strengthen cuticle and add shine. Alternate with your regular shampoo. Apply to wet hair, massage into a lather. Rinse. Repeat if necessary. For excessive build-up, leave in 5-10 minutes then rinse.