- Gentle, sulfate free cleanser that helps to create a healthy environment for the Color-Treated hair and scalp, while extending the life of color. Cleanses and removes build-up and debris from the hair and scalp skin, a primary cause of hair thinning and hair loss and helps to extend the longevity of hair color. LifeXtend Complex: Hydrates and nourishes while strengthening and fortifying the hair for thicker, fuller looking hair. Sulfate free: Gentle safer cleansing without potentially harmful ingredients. Color Keeper: Extends longevity of hair color. Apply daily to wet hair, massage gently, leave one minute and rinse.