- This maximum hold, matte pomade for men adds texture pomade to all hair types. This matte pomade is best for men's hairstyles that need texture without crunch. Adds this to your hair for a grungy, undone look. Crunch-free formula separates and texturizes with lasting memory. Contains mineral salt to provide immediate grip. Great for textured hairstyles and grungy looks. Same great formula, new packaging. Rub a small amount of Redken Brews Texture Pomade in hands and work through damp or dry hair.