- Bring out the best in light colored hair with this shampoo that brightens blonde, gray or white hair. Banishes brassiness, softens strands, and adds shine in natural and color-treated blondes. Violet-tinted, color-enhancing formula brings out the best in blonde, white and silver hair. Conditioning ingredients and extracts hydrate hair and intensify shine. Paraben free and vegan. Wet hair. Lather and allow to remain on hair for 1-5 minutes. Rinse.