- Sterling Silver is specially formulated to eliminate brassy, yellow tones from blonde and silver hair. With its unique violet base, this mild toning shampoo removes dullness and brassiness, leaving blonde and silver hair looking cleaner and brighter. pH 4.5-5.5. AG’s Colour Care Category keeps coloured hair fresh, radiant and healthy with our exclusive CARE (Colour and Radiance Enhancing) Complex. This unique blend of natural ingredients extends the life and vibrancy of colour, providing essential protection against free radicals and damaging UVA/UVB rays. •Violet base – neutralizes yellow and brassy tones •Sunflower seed extract – fights free radicals and protects from UVA degradation •NaPCA – a natural moisturizer •Polyphenols – natural compounds found in flowers that keep colour vibrant, even in intense sunlight. Our polyphenolic blend includes aqueous extracts of marigold, lavender, red clover, pine and carnation •Cinnamidopropyltrimonium chloride – fights the harmful effects of the sun on your hair •Ethylhexyl Methoxycinnamate – PABA-free sunscreen that protects hair from UV rays •Salt-free – most shampoos use salt as a thickener, which dries out your hair. AG’s shampoos have no salt, leaving your hair healthy, shiny and hydrated. Massage into damp hair. Rinse and repeat as desired. Use once or twice a week for colour maintenance, more frequently for persistent discolouration.