WHAT IT IS: The Hydrate Superfood Deep Treatment Mask is a nourishing treatment with essential nutrients that intensely moisturizes and softens hair.

HAIR TYPE: Dry, Normal to Thick, Color-Treated or Natural

HAIR NEED: Dry, Safe for Color-Treated Hair

KEY INGREDIENTS: Avocado Oil and Coconut Oil

FRAGRANCE NOTES: Pineapple, Coconut and Vanilla 

Free from: 

• Sulfate-free
• Paraben-free
• Mineral Oil-free
• Animal products or by-products
• Animal testing

What Sets Pureology Apart:

• #1 Professional Color Care Brand in the US*
• Antifade Complex: Pureology's patented ingredient blend is infused into every formula to protect color vibrancy and ensure lasting color payoff. Sunflower Seed, a UV Filter, and vitamin E fight color-depleting environmental effects while ensuring lasting shine.
• Zerosulfate: Exclusive formulas gently cleanse without stripping color, thanks to a blend of corn, coconut and sugar.
• 100% Vegan: Every formula is made without animal products or by-products. Pureology never tests on animals.
• Mineral Oil Free & Paraben Free: All Pureology Shampoo & Conditioner formulas are mineral oil-free and paraben-free - and are safe for you and the environment.
• Dual Benefit Formulas for All Hair Types: Pureology's dual-benefit formulas provide color protection and customized care to address individual hair needs.

*Based on dollar sales reported in Kline's Kline PRO: Salon Retail Products and Services Database for the year ending December 31, 2019.