- A gentle cleanser for multiplied volume from root to tip. Perfect for straight, wavy, curly, coiled and tightly coiled hair. Gentle cleansing. Boosts hair fullness and volume. Helps hair retain moisture. Caviar Anti-Aging Multiplying Volume Shampoo is a gentle daily cleanser that helps thicken hair from root to tip while cleansing. Formulated with our signature Caviar Extract and our volume building Marine Plumping Complex, this formula helps fine, limp hair have renewed fullness and lightweight volume while retaining moisture and sheen. Regimen is proven to instantly deliver more fullness and volume, leaving hair looking and feeling healthy vs. untreated hair. Experience transformation after just one use! Inspired by the Science of Skincare for Hair®, Caviar Anti-Aging is Alterna's first comprehensive line of hair care products that address intrinsic (natural aging process), chemical and environmental aging by infusing hair with the finest, most effective ingredients to restore hydration, strength, vibrancy and elasticity for more youthful-looking hair. Every product contains pure Caviar from the roe of non-endangered sturgeon fish, sustainably farmed in France. Luxurious & rich in vitamins, minerals & Omega fatty acids that help restore hair's lipid layer to its optimal state...the key to healthier, younger-looking hair. Free of added SLS/SLES, Parabens, Phthalates, DEA/TEA, & Synthetic Color. Suitable for color-treated hair. Massage shampoo throughout wet hair. Rinse thoroughly. Precautions: For external use only. Avoid eye contact.