- For hair that stays up till dawn. Ultra-firm finishing hairspray. Shapes hair into any fashion – for ultra-firm, all-day hold. Shaper hairspray was born in the 80s, out of a desire to free the hair from stiffness and let it move. At a show in LA, the massive can was introduced on stage as the first hairspray that can be sprayed upside down, moving the hair and lifting it. Shaper is a modern icon. It is everywhere, in the salon, behind the scenes on motion picture and television sets, at home, and in our bag transcending fashion, trend, and generations. It became a name that stands for clean application, flexible volume, and brushable style. Spray over dry hair to firmly set any style in place. Lacquer hair flat or use to build up any fierce shape. Best for medium and heavy hair textures.