This styling crème unlike any other provides flexible body and pliable style support as it creates incredible texture. RUSK® Wired™ Flexible Styling Crème lifts, shines and creates soft, gravity-defying body on dry hair; on wet hair, it eliminates frizziness and maintains moisture while blow-drying. Apply on its own to wet or dry hair for modern movement and textured look. Mix with any Rusk® foundation product to create a multitude of special effects. Apply to dry hair for added separation and support.