- This sulfate-free shampoo protects color and replenishes moisture while softening dry, brittle hair. Nourishing marine botanicals and patented UV-absorbing technology with antioxidant-rich vitamin E acetate help shield color from damaging sun-generated free radicals, a leading cause of accelerated haircolor fading. A perfect choice for colored hair: RUSK® Deepshine® Color Hydrate Sulfate-Free Shampoo. Hydrates and revives dry, brittle hair. Contains a patented UV-absorbing technology known to protect haircolor from fading rapidly, and nourishing bio-marine ingredients and vitamins that help protect hair during thermal styling. Apply generously to wet hair and work up lather. Rinse thoroughly. Follow with Deepshine® Color Hydrate Conditioner.