- High hold with high shine. Use to create a straight, sleek look or to soften naturally curly or wavy hair with conditioning elements such as aloe vera. Repels moisture to keep styles intact and provides excellent hold and shine. Provides emolliency and moisturizing properties, responsible for tremendous hold and shine, provides conditioning properties and sheen, provides a barrier against moisture loss and has antioxidant properties. Apply a small amount evenly to palms and work into damp or dry hair.