Can remove Pravana Vivid Hair Color! • Freshly-activated formula • May be mixed with water for gentler lifting • Helps preserve the integrity of the hair • Features a creamy, non-drip formula • Formulated without: ammonia, formaldehyde, gluten, parabens and fragrance • Cruelty-free and made in the USA Removes unwanted direct dyes • Success with or without developer • Creative control for special effects. Pour Malibu Direct Dye Lifter into mixing jar or applicator bottle with 2 ounces of warm water. Shake and allow to gel. Following neutralizing shampooing, rinse and apply Relaxer treatment throughout hair, then allow to remain on hair for up to 5 minutes. Shampoo, rinse thoroughly. Apply conditioner,* then rinse.