- Sometimes emotions run high in our L.A. photo studio. We developed this long-wearing, waterproof mascara to handle teary moments, rainy days—even a dip in the pool! It's a high-impact, high-gloss, fiber-rich product that looks flawless and stays put for 10 hours. It also delivers length, volume and thickness without clumping, smudging or flaking out. Swipe on instant drama and face up! Specialty brush lengthens, curls & volumizes. No clumps, no flakes; sweat & humidity resistant. Starting at the base of lashes, sweep mascara up and out. Flip brush vertical to literally paint mascara on individual lashes.