Blow Dry Cream is perfect for straightening and smoothing hair or enhancing natural, frizz-free curl. This 100% vegan formula enriched with COLURE’s Organic Super Complex, revives hair color vibrancy and its youthful appearance. Blow Dry Cream is perfect for straightening and smoothing hair or enhancing natural, frizz-free curl. Control and definition. Heat protection. Featherweight formula. Alcohol-free. Gluten and Soy Free. Contains certified organic ingredients. Use on towel-dried hair. Begin with a quarter-size dollop, work cream from roots to ends. Scrunch, twist and twirl, then style as desired. Use diffused blow-dryer or air dry for best results.