- A luxurious cleanser that restores and hydrates dry hair. Perfect for straight, wavy, curly, coiled and tightly coiled hair. Replenishes and seals in moisture. Adds softness and shine. Improves overall look and feel of hair. Caviar Anti-Aging Replenishing Moisture Shampoo helps to restore and rebalance moisture to hair for noticeably softer, smoother, shinier hair that feels transformed after one use. It helps to protect and defend against daily aggressors like environmental, physical, heat and chemical damage that can cause your hair to appear older. Formulated with Alterna's signature Caviar Extract and Sea Silk®, the formula helps target the physical, environmental and natural signs of aging and stress that can cause hair to become dry, brittle, and more prone to breakage. Clinically proven to provide moisture, smoothness and manageability while reducing breakage by more than 99% and providing thermal protection up to 450°F. Experience transformation after just one use! Inspired by the Science of Skincare for Hair®, Caviar Anti-Aging is Alterna's first comprehensive line of hair care products that address intrinsic (natural aging process), chemical and environmental aging by infusing hair with the finest, most effective ingredients to restore hydration, strength, vibrancy and elasticity for more youthful-looking hair. Every product contains pure Caviar from the roe of non-endangered sturgeon fish, sustainably farmed in France. Luxurious & rich in vitamins, minerals & Omega fatty acids that help restore hair's lipid layer to its optimal state...the key to healthier, younger-looking hair. Free of added SLS/SLES, Parabens, Phthalates, DEA/TEA, & Synthetic Color. Suitable for color-treated hair. Massage shampoo throughout wet hair. Rinse thoroughly. Precautions: For external use only. Avoid eye contact.