- A moisturizing cleanser that minimizes color fade for lasting color vibrancy. Perfect for straight, wavy, curly, coiled and tightly coiled hair. Preserves hair color, vibrancy and shine. Gentle cleansing. Replenishes lost moisture. Caviar Anti-Aging Infinite COLOR HOLD Shampoo is a gentle cleanser that minimizing color fade for lasting color while replenishing lost moisture. Formulated with signature Caviar Extract and Dual Capture Complex that provides powerful color protection and intense moisture, this color retention formula is clinically proven to maintain color vibrancy and shine for 70 days, when used as a regimen with Caviar Anti-Aging Infinite Color Hold Conditioner and Dual-Use Serum vs. untreated hair. Experience transformation after just one use! Inspired by the Science of Skincare for Hair®, Caviar Anti-Aging is the first comprehensive line of hair care products that address intrinsic (natural aging process), chemical and environmental aging by infusing hair with the finest, most effective ingredients to restore hydration, strength, vibrancy and elasticity for more youthful-looking hair. Every product contains pure Caviar from the roe of non-endangered sturgeon fish, sustainably farmed in France. Luxurious & rich in vitamins, minerals & Omega fatty acids that help restore hair's lipid layer to its optimal state...the key to healthier, younger-looking hair. Free of added SLS/SLES, Parabens, Phthalates, DEA/TEA, & Synthetic Color. Suitable for color-treated hair. Massage shampoo throughout wet hair. Rinse thoroughly. Precautions: For external use only. Avoid eye contact.