- Preserve and protect curls' delicate moisture balance. Gently cleanses and nourishes classic curls while rebalancing pH levels for optimal curl health. When it comes to classic curls, it's all about balance. Your spirals look their best when they're lavished with gentle moisture-not dried out with harsh detergents or weighed down with heavy ingredients. VitalCurl™ Clear & Gentle Shampoo gives classic curls exactly what they need: lightweight hydration and a gentle cleanse. Its low-pH formula helps keep curls' protective cuticle layer on lockdown, keeping moisture in and frizz out. Vitamin E and Jojoba Oil nourish strands, while Wheat Protein restores curls' body and shine. Gently massage a nickel-size amount of shampoo through wet hair and scalp with fingertips. Be gentle: Never bunch or scrub hair together while shampooing as this roughens the cuticle, weakens hair, and causes frizz. Rinse with warm water and follow with VitalCurl™ Balancing Rinse Conditioner.