- This active, rich, moisturizing cream mask infuses dry skin with intense hydration. A creamy textured, hydrating mask enriched with the best Dead Sea Minerals, mud, and powerful moisture ingredients to provide an active hydration boost in just 3 minutes. Skin's moisture is instantly restored and left with a smooth, plump, and supple complexion. AHAVA's Time to Hydrate line of products is a collection of essentials that provide all day moisture while helping to restore skin's hydration and balance. Massage into clean skin until fully absorbed. Apply 1-2 times a week. Can be rinsed off after 3-5 minutes or left on all night for a more intense hydration.