Aluram purple shampoo banishes brass and boosts brightness in blonde, grey, and white hair. This highly pigmented shampoo brings out your best blonde while enhancing highlights and color. Rosehip and Biotin replenish nutrients, adding shine and strength.

Features & Benefits:

Silicone-free formula brightens & enhances blondes without drying Can be used after coloring services, or perfect for use at home to keep brassy tones away Adds radiance and strength

How To Use:

Apply a generous amount through wet hair. Let sit for 2 to 5 minutes. Rinse and follow with Aluram Conditioner.