- Sensitive Creme Conditioner. Maintains good moisture balance while adding a touch of conditioning. Good for hair in need of light conditioning. Pure Collection: Designed for people with sensitivities. Fragrance free, no artificial color, paraben free, and botanical & oil free. Apply Pure Crème by massaging through wet hair, roots to ends. Leave on for 30 seconds to 2 minutes for daily use or 10-15 minutes as a treatment. Rinse thoroughly.