- Medium to firm hold. Low Shine. For all hair types. Clay based styler for definition, control and separation. Builds volume, fullness and shine for thicker, plumper hair. Apply desired amount to clean, damp hair from roots to ends and style. Try it on dry hair for a wild look! May also be used as a dry dressing tool for more defined looks! Great on curly hair. Cranberry Aromatherapy. Made in the USA. Key ingredients of the Loma line which include Aloe Vera, Lavender extracts, organic oils and vitamins to restore hair health. Red Clay – Molds and shapes the hair and provides thermal protection. Glycerin – Vegetable based natural moisturizer. Lavender – Soothes the hair and skin for healthy results. Sunflower Seed – Reduces the fading of all hair colors and helps to repair UV damage. Olive Oil – Adds instant nourishment to the hair, rich in Vitamin A, B-1, B-2, C, D, E and K and anti-oxidants for deep replenishment of hair and skin. Apply desired amount to wet or dry hair. Also great on curly hair types.