- Keep a light hold or tight grip without stiffness or flaking that will last all day with our alcohol-free formula. What It Does: • Engineered to give varying hold based on amount used — more is stronger. • Conditions with a nice “slip” for combing and placing. • Stays flexible so it never flakes. • Nourishes and adds shine. Why It Works: • Utilizes one of the most successful and versatile holding agents ever. • Formulated with a conditioner that also improves combability. • Contains Argan and Hemp Seed Oil which have been used for skin and hair care for centuries. • Combines protein and panthenol to replace protein lost and to strengthen and thicken hair.