- Bond-Strengthening Color Treatment. Step 2: An intensive treatment to help strengthen bonds and hydrate—for damage-resistant, healthy-looking hair in just one use. Professional use only. Regenerates bonds & strengthens hair. Protects hair from mechanical, thermal, and environmental damage. Higher concentration of SmartRelease Technology. Protect all hair types from the ravaging effects of daily heat styling, UV exposure, and environmental pollution that lead to dry, dull, lackluster locks with Joico’s NEW Defy Damage haircare system. This damage- defying breakthrough helps protect and strengthen hair bonds for a healthy-hair transformation you can instantly see and feel. From salon to home and beyond, Defy Damage helps provide powerful protection against all sources of hair damage. In two easy steps, the Defy Damage ProSeries helps protect and strengthen hair bonds—before, during, and after every chemical service— helping to ensure the healthiest-looking hair imaginable… and stunning results you have to see to believe: 80% less breakage*, 5X stronger hair*, increased & more even lift**, evens porosity for better color deposit, and maintains over 90% of color vibrancy***. * Against combing breakage on damaged hair during heat styling; when using Defy Damage Shampoo and ProSeries 2 vs. a non-conditioning shampoo. ** When lightening. *** After 10 shampoos; when using Defy Damage Shampoo and ProSeries 2.
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