- Previously called Sulfate Free Shampoo! NEW name, NEW packaging, same GREAT formula. Cleanse and strengthen all hair types with this gentle shampoo. Give the hair strength, smoothness, shine, and frizz control with Cleanse Sensor technology. pH 4.5-5.5 Wet hair. Apply shampoo, work into hair and scalp and then rinse. For more intense lather, repeat the process. Follow with the ENJOY® conditioner of choice.