- It refines facial contours and reduces the appearance of deep wrinkles while providing extensive protection against UV damage with Broad Spectrum SPF 20. This innovative, ultra-replenishing day cream elevates sagging skin and refines facial contours. Deep wrinkles begin to fade and youthful radiance returns. Clinically approved UVA, UVB and ex-vivo measured Infra Red protection is achieved with our SPF 20 Broad Spectrum coverage. Advanced by Dead Sea Metabiotics Positive Stress™ technology and the age-defying powers of AHAVA’s exclusive Osmoter™. 93% of users experienced significant increase in skin firmness after 28 days and 88% of women experienced a significant redution in wrinkle depth. Beauty Before Age is AHAVA's first range of products formulated to lift sagging skin, specifically for women age 50+. Apply daily on clean face and neck.