- Never before possible volume. Incredibly rich billowy lather. This revolutionary volumizing shampoo gently cleanses hair while infusing weightless body, fullness and unstoppable color protection. 100% vegan, gluten-free and sulfate and salt-free. The ultimate overachiever. Provides feather-light volume while gently cleansing. Pumps in body, fullness and healthy shine. Unsurpassed color and heat protection. Perfect for daily use. Recommended usage: Wet hair, lather, and rinse. Repeat as desired.