- Get primer + moisturizer in 1! Primerizer delivers 24-hour hydration plus powerful primer benefits in the lightest possible texture. It was created in our L.A. photo studio to instantly increase moisture by 127% & prep skin for makeup in 1 step. This non-greasy, quick-dry formula acts as a makeup magnet that locks on foundation & makes it last. In a consumer study on 101 women after 1 use: 97% said it feels lightweight, 87% said skin felt instantly hydrated, and 91% said their makeup went on flawlessly. In a consumer study on 101 women after 1 week of use: 98% said it didn’t leave a white cast on their skin, 96% said it didn’t change the color of their foundation, 93% said their skin felt comfortable all day, 90% said it delivered a high level of hydration, 91% said their skin looked fresh, 89% said their skin felt hydrated throughout the day, 89% said skin felt softer & smoother, 86% said their makeup looked better, and 88% said it helped makeup look good & last all day. Fun fact: There’s 762 sextillion molecules of water per bottle! Apply 1-2 pumps to fingertips and smooth over face before makeup. Can be used with or in place of moisturizer.