Shampoo for color treated hair that protects against haircolor fading. An award-winning shampoo for color treated hair that maximizes color vibrancy while strengthening hair with daily shampooing. Includes Fade Resist Complex, unsurpassed color protection and retention with micro-net and UV filters that lock in color and lock out color-fading aggressors. Also contains Micro-Net that helps retain color as well as UVA and UVB Filters that offers anti-fade protection, Cranberry Oil that moisturizes and conditions hair, and Ceramide that strengthens the hair fiber to prevent breakage. Apply to wet hair. Massage into a lather. Rinse thoroughly. For best results, follow with Color Extend Conditioner or Color Extend Rich Recovery.