- The ultimate transformation for very dry hair. This luxurious pre-shampoo can be used weekly as an intensive treatment. It deeply moisturizes to revitalize dehydrated strands, leaving hair supremely smooth, soft and shiny. Wet hands and emulsify product between palms before applying to dry, or towel dried hair. Apply from roots to ends. Leave on for 5-15 minutes, depending on level of dryness. Rinse. Follow with Caviar Anti-Aging Moisture Intense Oil Creme Shampoo and Deep Conditioner.