Protect from UV damage and cleanse color-treated hair. Gentle sulfate and sodium chloride free cleanser nourishes hair while maintaining healthy vibrant color. With rinse-resistant Color Hold® UV+ Technology for the highest level of color protection. Organic Bamboo Extract® immediately boosts hair's strength, flexibility & sustainability for stronger, healthier hair. Organic Kalahari Melon® is known for its ability to thrive in extreme conditions, this nourishes and provides defense against UVA/B damage. Color Hold® UV+ wash-resistant barrier offers 8 times more UV filter retention on hair shaft and 5 times more natural resistance to color wash-our, versus traditional UV filters. Massage throughout wet hair and scalp. Rinse thoroughly. Follow with Bamboo Color Hold+ Conditioner for optimal results.