- Actively plumps each hair strand for all-over body and fullness. Hair looks and feels thicker. Gives up to 80 % more volume – that’s instant and touchable. Made with Innovative shaping blend: Calcium Sulphate – coats each hair strand to make it feel thicker, and Acrylates/C10-30 Alkyl Acrylate Crosspolymer – supports hold. Pump once and emulsify in your hands; work through towel-dried hair then blow dry. Ideal for styles that won’t drop and will last up to 72 hours.