Pacifica is known as one of the most innovative and sustainable makeup lines on the market today. At Pacifica, we are elevating the experience of natural beauty products and overcoming the common perception that naturals don't deliver great results. We make natural products that work as well or better than any non-natural line. Our mission is complete when we have delivered the best performing products, using the safest ingredients, in recyclable packaging and components to the largest possible audience of beauty consumers. All Pacifica products are gluten-free, 100% vegan, and cruelty-free.